Using Merge Fields in a Broadcast
Personalize every message automatically with @@ merge fields, without writing a separate message per recipient.
How merge fields work
Type @@ anywhere in your message editor to open a searchable list of available fields. Sermfy replaces each merge field with the correct value for every individual recipient during delivery, you write the message once.
What's available
- Member - @@first_name, @@last_name, @@full_name, @@member_code
- Church - @@church_name, @@branch_name
- Event - @@event_name, @@event_date, @@event_time, @@venue
- Giving - @@amount, @@receipt_number
- Groups - @@group_name
- System - @@today, @@current_year
A merge field only resolves correctly if that data actually exists for the recipient, @@event_name in a broadcast unrelated to any specific event will send blank or malformed for every recipient, only use event/giving fields in messages actually tied to that context.
Best practice
Preview your message with the merge fields visible before sending, and mentally substitute a real example (a real first name, a real church name) to make sure the sentence still reads naturally once filled in.
Related Articles
Sending Your First SMS Broadcast
How to compose a broadcast, use merge fields to personalize it, choose your recipients, and understand what happens when you hit send.
Requesting and Using a Sender ID
Why you can't register a Sender ID directly, and what the approval process looks like.
Scheduling a Broadcast for Later
Send Now vs. Schedule, and what happens to a scheduled broadcast's status along the way.
Reading Your Broadcast Delivery Report
What each number in a broadcast's detail view actually means.